Frequently Asked Questions

• What is WealthFeed?

  Leveraging advanced AI and data analytics, WealthFeed empowers financial advisors and insurance agents to identify and connect with high-quality prospects experiencing money-in-motion. The platform’s suite of features includes a robust Discovery data feed, Person Enrich, Client Monitoring, and Marketing Hub, offering a comprehensive solution for streamlined and effective client acquisition.

• Who is WealthFeed for?

  WealthFeed was built for any Financial Services professional looking to grow their book of business organically (e.g., Financial Advisors, Insurance Agents, Tax Advisors, etc.). WealthFeed is also great for marketing departments looking to expand their target audience through the use of predictive analytics on High-Net-Worth individuals.


• Is the information I unlock exclusive to me?

  WealthFeed is an open-architecture information technology platform. All data discovered and unlocked is unique to the specific search criteria applied, though other users may also encounter and unlock the same information. The only exception occurs when a lead is taken exclusive, which removes the prospect entirely from the platform. Unlocking and making a lead exclusive requires 8 total credits, compared to the standard 1 credit needed to unlock information that is not taken exclusive.

• Where is the data sourced?

  The information in WealthFeed is derived from hundreds of online public sources. WealthFeed aggregates, analyzes and verifies millions of unstructured data points to create actionable insights for Financial Services professionals. WealthFeed’s governance framework is compliant with CCPA and GDPR, and is SOC 2 Type 2 certified. All of the data WealthFeed collects is publicly available or opt-in. Once gathered, WealthFeed applies multiple processes to ensure the data you receive is as accurate as possible.

• How current is the data?

  WealthFeed surfaces new event data to the platform on a weekly and monthly basis with an “Event Month” label highlighting the month that WealthFeed detected it. WealthFeed discovers most events within 90 days of them occurring, and often sooner.

• What region(s) does WealthFeed identify data in?

  WealthFeed surfaces local data throughout the United States.

• What can my WealthFeed credits be used for?

  Credits can be used across the Discover, Enrichment, and Handwritten Notes features. One credit unlocks profile information in Discover, one credit enriches an existing prospect within the Enrich feature, and three credits can be used to send a Handwritten Note. Each credit equals $1 USD, with additional credits available for purchase through the platform.

• Are there limits on the amount of data I can export?

  There are no limits or minimums on the amount of data you can export. Any unused credits will roll over to next year’s balance.

• When can I cancel my subscription?

  You may cancel your WealthFeed subscription at any time.